← Roche Home Co.
A neighborhood storytelling series

A new way to show homes
and the neighborhoods they live in.

Storied is a series by Roche Home Co. Each chapter visits a new Phoenix neighborhood and turns its open houses into something more like a walking tour — addresses as chapters, visitors as readers.

The chapters.

A series, not a single event. Each chapter has its own neighborhood, its own homes, its own story.

Past Event
Chapter 01

The Coronado Chapter

Historic Coronado, Phoenix · May 23, 2026

Five homes. Five stories. A walking tour through Historic Coronado, anchored by the What's Your Story Mobile Bookstore.

Read the recap →
Coming Soon
Chapter 02

A new chapter.

Phoenix neighborhood · TBA

The next neighborhood is already in the margins. Follow along on Instagram or TikTok to be first to know.

Follow for updates →

How a chapter works.

  1. i.
    Start at the bookmobile. Pick up your Storied passport at the What's Your Story Mobile Bookstore.
  2. ii.
    Walk the neighborhood. Visit the featured homes in any order. Read each home's short story at the front door.
  3. iii.
    Collect stamps. One per home. Bring your full passport back to the truck for a little Storied gift.
  4. iv.
    Linger. Browse the books. Meet your neighbors. Experience the neighborhood the way it was meant to be experienced.

Follow the series.

New chapters drop on Instagram and TikTok first.

storied.

A Storied Series by Bri Roche, founder of Roche Home Co.