← Roche Home Co.
A neighborhood storytelling series

A new way to show homes
and the neighborhoods they live in.

Storied is a series by Roche Home Co. Each chapter visits a new Phoenix neighborhood and turns its open houses into something more like a walking tour — addresses as chapters, visitors as readers.

The chapters.

A series, not a single event. Each chapter has its own neighborhood, its own homes, its own story.

Past Event
Chapter 01

The Coronado Chapter

Historic Coronado, Phoenix · May 23, 2026

Five homes. Five stories. A walking tour through Historic Coronado, anchored by the What's Your Story Mobile Bookstore. The homes have since left the market; the stories stay up.

Read the recap →
Oct 2
Chapter 02

The Roosevelt Chapter

Roosevelt, Downtown Phoenix · First Friday, October 2 · 5 to 9 PM

A First Friday experience celebrating the people, homes and stories that shaped Roosevelt. Beginning at the six Residences on 2nd homes, neighbors will receive a Storied library card and explore historic photographs, personal stories and work from local artists. Nancy and the What’s Your Story Mobile Bookstore will be there, with additional Roosevelt story stops to be announced.

Read the chapter →

How a chapter works.

  1. i.
    Start at the bookmobile. Pick up what that chapter hands you. A passport in Coronado, a library card in Roosevelt.
  2. ii.
    Walk the neighborhood. Visit the featured homes in any order. Read each home's short story at the front door.
  3. iii.
    Collect stamps. One per home. Bring your full passport back to the truck for a little Storied gift.
  4. iv.
    Linger. Browse the books. Meet your neighbors. Experience the neighborhood the way it was meant to be experienced.

Follow the series.

New chapters are announced on Instagram first.

storied.

A Storied Series by Bri Roche, founder of Roche Home Co.